The Bartos Group presents a focused look at why some homes languish on the market and how thoughtful marketing strategies can transform a stalled listing into a quick, near–full–price sale. In the original video, Bartos Group walks viewers through a real example of a home that sat unsold for months with another agent and then sold in days after targeted intervention. This article expands on those lessons and explains the full suite of marketing strategies the Bartos Group uses to maximize exposure, attract qualified buyers, and convert interest into offers.
It is jarring to see a well-prepared home “languish on the market.” Often, homeowners and sellers assume the only reason a house doesn’t sell is the price. While price is a critical factor, the Bartos Group highlights that marketing strategies are equally decisive. Buyers start online, and first impressions determine whether an inquiry becomes a showing.
Why Some Homes Don’t Sell: Price vs. Presentation
There are two common culprits when a home doesn’t sell: an ask that’s too high, or marketing strategies that fail to showcase the property. In one recent case, a listing sat on the market for 184 days with another agent. The owners reached out to Bartos Group for a fresh opinion. After a modest price adjustment and targeted improvements to the presentation, the property received an offer close to full price within eight days.
That turnaround was not due to market conditions changing dramatically—if anything, the market had softened slightly—but because the marketing strategies were upgraded. Light staging, decluttering, adjusted furnishings, and professional media turned browsing buyers into interested visitors. The lesson is clear: smart marketing strategies can make or break a sale.
Core Marketing Strategies the Bartos Group Relies On
Bartos Group’s marketing strategies are built on a foundation of listing marketing, advanced internet outreach, professional media, social engagement, and targeted events. Each piece amplifies the others to create momentum and visibility. Below are the primary elements of their approach.
Listing marketing and next-level distribution
Every effective campaign starts with a cohesive listing marketing plan. Bartos Group crafts comprehensive listing marketing that positions a home to be discovered by the right buyers. These marketing strategies involve professional descriptions, precise MLS placement, and consistent distribution across high-traffic portals and niche channels.
Internet: Prioritize Where Buyers Look
Over one third of buyers find their home on the internet. Because 37% of buyers begin online, effective marketing strategies prioritize visibility on the web. Bartos Group invests heavily in paid and organic tactics to pull buyers into their websites and listings, where property features, virtual tours, and contact opportunities are clearly presented. A broad digital advertising budget ensures the listing appears in the feeds and searches of qualified prospects—local, regional, and national.
Technology: Go Beyond Print
Although only about 2% of buyers still find homes through print, Bartos Group uses technology to make any print presence interactive. Rather than the old “call us” approach, print ads connect buyers to online assets. QR codes, scannable links, and printable materials that point to virtual tours or pages rich with media are part of modern marketing strategies that blend traditional and digital channels.
Professional Photos and Video: First Impressions Online
In today’s market, over 90% of buyers begin online. Professional photography and video are non-negotiable. Bartos Group emphasizes that anyone can take a picture, but professional photos are essential for maximum exposure. High-quality images and walkthrough videos ensure a property sparkles online; if a listing doesn’t stand out visually, potential buyers often won’t request a showing. Video tours, cinematic walkthroughs, and 3D tours are all part of the media mix to increase engagement.
Print Materials and Targeted Direct Mail
Print still has a role—particularly for vacation-driven markets and out-of-state prospects who pick up local newspapers or lifestyle magazines. Bartos Group creates print materials like flyers and booklets that detail property features, while direct mail reaches off-market owners and hyperlocal buyers. These traditional tactics are integrated with digital calls to action to track and convert interest into visits.
Social Media: Reach and Engage
Social media is more than posting pictures. It’s a media channel for targeted ads, community engagement, and repeat impressions. Bartos Group maintains an active presence across platforms—Facebook, Instagram, YouTube, LinkedIn, and Pinterest—using these platforms to promote listings, open houses, and market updates. Social outreach is a staple of their marketing strategies because it creates shareable content that reaches friends-of-friends and highly targeted interest groups.
Email Marketing: Leverage A Built Database
The Bartos Group has thousands of buyer contacts in their database, each with recorded preferences. Targeted email blasts to this list after a home is listed drive virtual-tour traffic and encourage agents and buyers to schedule showings. Email also enables rapid redistribution to agent networks and partner brokers, amplifying one property to thousands of relevant prospects.
Mega Open Houses: Convert Curiosity Into Offers
When a property benefits from a large-scale event, Bartos Group runs mega open houses to create urgency and visibility. These events are promoted across social media and listing sites, and often include neighbor invitations and in-person previews. The objective is to get as many eyes on the home early, increasing the odds of multiple offers or a quick, fair-price sale.
Practical Presentation Work: Staging, Decluttering, and Better Choices
Marketing strategies are not solely digital or promotional. Physical presentation plays a crucial role. In the featured example, Bartos Group implemented light staging, decluttered rooms, and made different furnishing choices. These subtle changes created space and allowed key features to stand out. Staging is about helping buyers visualize living in the space; thinning out excess and focusing on buyer-centric styling makes photos and walkthroughs far more compelling.
How the Process Works: From Assessment To Closing
Bartos Group’s approach is collaborative and data-driven. The process typically follows these steps:
- Initial assessment: Evaluate price, presentation, and marketing gaps.
- Strategic adjustments: Recommend staging, decluttering, or price fine-tuning.
- Media production: Commission professional photography, video, and 3D tours.
- Distribution: Deploy listing across internet portals, email, and social media.
- Engagement: Run targeted ads, promote mega open houses, and reach agent networks.
- Offer management: Negotiate in partnership with the seller to secure the best terms.
Every step ties back to marketing strategies that emphasize visibility, quality, and targeted outreach.
Measuring Success: What Good Looks Like
Success is not simply an offer; it’s a timely offer at a price that aligns with the seller’s goals. In the case presented, the home that had been listed for 184 days sold for nearly full price in eight days after applying improved marketing strategies. That outcome demonstrates how coordinated marketing strategies—paired with presentation work—can dramatically shorten time on market and improve sale price.
FAQ: Common Questions About Marketing Strategies and Selling
Q: Are staging and professional photos really necessary?
A: Yes. With more than 90% of buyers starting online, professional photos, video, and thoughtful staging are critical elements of modern marketing strategies. They improve click-through rates and increase the likelihood of showings.
Q: How much should a seller invest in marketing strategies?
A: Investment varies by market and property. Bartos Group recommends allocating budget to professional media, digital advertising, and targeted distribution. A balanced spend on internet advertising, email campaigns, and high-quality photography typically yields strong returns.
Q: If my home isn’t selling, should I reduce the price or change my marketing strategies?
A: Both options are valid. However, before making a substantial price cut, evaluate marketing strategies and presentation. Often light staging, decluttering, and upgraded media can produce immediate improvement—and sometimes avoid the need for a large price reduction.
Q: How does email marketing fit into a selling plan?
A: Email marketing taps a database of potential buyers with specific preferences. It’s an efficient way to drive qualified traffic to virtual tours and listings. Bartos Group uses email blasts to increase virtual tour traffic and notify local and remote agents.
Conclusion: Marketing Strategies Change Outcomes
When a home is not selling, the instinct may be to blame market conditions or price alone. The Bartos Group illustrates that updated marketing strategies—professional photography and video, targeted internet distribution, social engagement, email outreach, and strategic staging—can change buyer perception and accelerate sales. Sellers benefit from a holistic approach that combines presentation and promotion, and Bartos Group’s documented success underscores that coordinated marketing strategies deliver measurable results.
For sellers who want visibility, momentum, and a results-driven plan, the right combination of marketing strategies and presentation can turn a listing from stagnant to sold.
Ready to maximize your home’s potential? Start with an honest assessment of your marketing strategies, then take targeted action on presentation, professional media, and distribution.